[TW]
他們說，今天一個值得明天明天兩個。因此，在選擇支付類型時，選擇似乎很明顯：選擇即時利潤而不是緩慢的經常性收入。但是真的那麼簡單嗎？
成千上萬的選擇Revshare模式的酒吧會不同意。但是，很難抗拒CPS的直接好處。
那麼，哪種付款方式更好？ CPS還是Revshare？讓我們找出答案。
Propush.me中的付款模型
因此，讓我們從頭開始。在Propush.me中，有兩種可用的支付模型：CPS和Revshare。
CPS為您帶來的每個推送通知訂戶提供即時付款。例如，您帶來1000個訂閱，每個訂閱5美分-立即獲得50美元。在這種情況下，這些訂戶的未來表現與您無關。您得到報酬-您走開了。
是的，就像巫師一樣。
借助Revshare，情況恰恰相反，因為您的支出取決於訂閱基礎的效果。舉一個例子：一個用戶走進酒吧，在您的網站上訂閱推播廣告。
隨著時間的流逝，我們將向該用戶顯示1000個各種廣告，或者確切地說，該用戶將產生1000次展示。作為網站所有者，您將獲得這些印象的報酬。它們越多，這些傳遞的推送通知的用戶性能就越好，您可以獲得的錢就越多。
它是如何工作的？
當酒吧決定通過Propush.me通過其流量獲利時，他們需要在其網站代碼中添加Smart標籤。之後，將提示所有訪問其網站的用戶訂閱推送通知。用戶單擊“允許”後，他們會立即進入網站/登錄頁面所有者的訂閱庫。從那一刻開始，我們將向訂閱的用戶展示各種廣告。
網站管理員會根據他們選擇的付款模式獲得付款。
如果您選擇每千次展示費用，則當用戶點擊“允許”按鈕後，您將立即獲得報酬。正如我們之前所說，此後發生的事情對您沒有任何影響，因為您已經兌現了付款。
如果您選擇Revshare，則將向您收取訂閱者產生的展示次數的費用。他們將看到CPC廣告系列，並產生點擊-您為此獲得了收益。或者向他們展示了CPA廣告系列並進行了轉化-您也為此獲得了報酬。因此，產生的展示次數，點擊次數和轉化次數越多，您的收入就越好。
使用這種模式，您不會因為訂閱的唯一事實而收到付款。但是，隨著您的訂閱基礎的增長以及用戶與廣告的積極互動，您將獲得越來越多的收益。
每種型號的優缺點
現在您已經了解了兩種模型的工作原理，現在該提出一個問題了：哪個更好？答案是：他們兩個。
每種付款模式都可以使您賺很多錢。實際上，這只是您個人喜好的問題。
但是，重要的是要了解每種模型的優缺點，以便做出明智的選擇。
收益分享
優點：
–使用此模型，您將為未來而努力。只要您的訂閱庫充滿生機，您就會獲得報酬。擁有單個著陸頁的會員可以決定轉移到另一個行業，而網站管理員可以切換到其他廣告格式，即使在這種情況下，您以前的努力仍然會有所收穫。
–它可以讓您評估流量的質量，因為其性能直接影響您的收入。
缺點：
–此付款類型需要一些時間才能開始付款。由於您無法立即獲得訂閱本身的費用，因此您需要時間來收集訂閱基礎，並且該基礎應該是高質量的。
CPS
優點：
–此模型可確保在此處和現在即時付款。
–由於您知道可以從某個定位中獲得多少個訂閱者，因此計算財務流量更容易。
缺點：
–由於您帶來的流量質量不會影響您的收入，因此責任落在了我們的肩上。這就是為什麼要對其進行更嚴格的盡職調查的原因。當酒吧決定採用可疑技術並通過CPS帶來低質量甚至是機器人流量時，很有可能會對其進行調查和揭露。在這種情況下，將要求退款。
–默認情況下，該模型並非對所有酒館都開放。首先，您需要使用Revshare證明流量的質量，在進行初步評估後，可以應要求向您開放CPS模型。
太好了，但是我該怎麼選擇？
再一次，支付類型的選擇最終由最終決定。兩種型號都可以提供豐厚的利潤，選擇哪種口味只是個問題。
如果您從事媒體購買，則可以分散收入：將來自某些GEO的流量帶到Revshare，從CPS到其他的CPS。例如，如果您知道某個網絡可提供高度可轉換的流量，則可將其用於Revshare，並在將來確保一致的現金流。
因此，對於完整網站，此選項也更可取
業主。 如果您有固定的忠實觀眾，它將為您帶來穩定的Revshare收入來源。
下一個是什麼？
傳統上，網站所有者通常對Revshare持懷疑態度。 他們看不到立即獲利，因此認為這種支出類型不值得。 但是，從更長遠的角度來看，這種支付類型比CPS可以帶給您更多的收益。 實際上，隨著越來越多的酒吧選擇這種支付方式，Revshare現在正變得勢頭強勁，我們完全支持這種趨勢。
因此，如果您不願意開始通過推送訂閱獲利，我們強烈建議您嘗試一下！ 在最壞的情況下，您將在網站的餘生中獲得被動收入。
[US]
Revshare vs CPS: Choosing the best payout model
They say, one today is worth two tomorrows. So, when it comes to choosing the payout type, the choice seems obvious: pick instant profit over a slow, recurring income. But is it really that simple?
Thousands of pubs who chose the Revshare model will disagree. Yet, it’s hard to resist the immediate benefit of CPS.
So, which payout model is better? CPS or Revshare? Let’s find out.
Payout models in Propush.me
So, let’s start from the very beginning. In Propush.me, there are two payout models available: CPS and Revshare.
CPS provides instant payouts for each push notification subscriber that you bring. For example, you bring 1000 subscriptions 5 cents each — you get 50 bucks right away. In this situation, the future performance of those subscribers doesn’t concern you. You get paid — you walk away.
Yes, just like the Witcher.
With Revshare, it’s quite the opposite as your payout depends on the performance of your subscription base. Here’s an example: a user walks into a bar and subscribes for push ads on your site.
Over time, we’ll show this user 1000 various ads, or, to be precise, this user will generate 1000 impressions. As a site owner, you get paid for these impressions. The more there are of them, and the better is the user performance on those delivered push notifications, the more money you get.
How does it work?
When pubs decide to monetize their traffic with Propush.me, they need to add the Smart tag to their site code. After that, all users who come to their site will be prompted to subscribe to push notifications. Once the user clicks “Allow”, they immediately get into the site/landing page owner’s subscription base. Starting that moment, we’ll be showing various ads to subscribed users.
The webmaster gets paid according to the payout model that they choose.
If you select CPS, you’ll get paid immediately once the user clicks on the “Allow” button. As we said before, what happens after that doesn’t make any difference to you, as you’ve already cashed your payout.
If you choose Revshare, you’ll be paid for impressions that your subscribers generate. They’ll see CPC campaigns, and generate clicks — you get paid for that. Or they’re shown CPA campaigns and convert — you get paid for that, too. So, the more impressions, clicks, and conversions are generated, the better is your income.
With this model, you don’t receive a payment for the sole fact of subscription. However, as your subscription base grows, and the users actively interact with ads, you get more and more money.
Pluses and minuses of each model
Now that you have an idea of how both models work, it’s time to pop the question: which one is better? The answer is: both of them.
Each payout model allows you to make a lot of money. In fact, it’s just a matter of your personal preference.
However, it’s important to understand the advantages and disadvantages of each model to make an informed choice.
Revshare
Pros:
– With this model, you’re working for the future. As long as your subscription base is alive and breathing, you’ll be getting paid for it. Affiliates with a single landing page can decide to move to another vertical and webmasters can switch to a different advertising format, and even in that case, your previous efforts will still be paying off.
– It allows you to assess the quality of your traffic as its performance directly affects your income.
Cons:
– It takes time for this payout type to start paying off. As you don’t get immediately paid for the subscription itself, you’ll need time to collect your subscription base and this base should be of high quality.
CPS
Pros:
– This model guarantees instant payout, here and now.
– It’s easier to calculate your financial stream since you know how many subscribers you can get from a certain targeting.
Cons:
– Since the quality of traffic that you bring does not impact your income, the responsibility falls on our shoulders. That’s why it’s monitored closer and with all due diligence. When pubs make a decision to apply shady techniques and bring low-quality or even bot traffic being paid with CPS, it’s highly likely to be investigated and revealed. In this case, a refund will be claimed.
– This model is not open to all pubs by default. At first, you need to prove the quality of your traffic with Revshare, and after the initial assessment, the CPS model might be open to you upon request.
That’s great, but what do I choose?
Yet again, the choice of a payout type is ultimately up to. Both models can provide big profits, and it’s only a matter of taste which one to choose.
If you’re in media buying, you can diversify your income: bring traffic from certain GEOs to Revshare, and to CPS — from the others. For instance, if you know that a certain network provides highly convertible traffic, use it for Revshare and secure consistent cash flow in the future.
Accordingly, this option is also more preferable for full website owners. If you have a regular, loyal audience, it will keep bringing you a steady revenue stream on Revshare.
So, what’s next?
Traditionally, site owners are often skeptical about Revshare. They don’t see an immediate profit and consider this payout type to be unworthy. However, in the longer perspective, this payout type can bring you even more money than CPS. In fact, Revshare is getting momentum right now as more and more pubs choose this payout method, and we fully support this trend.
If you’re hesitating to start monetizing push subscription, for this reason, we strongly encourage you to give it a try! Worst case scenario, you’ll be getting passive income for the rest of your sites’ life.